Rowa

– Layout, image editing –

client:
ROWA® technologies develops automated storage and retrieval systems for drugstores and belongs to CareFusion. Since 1996 more than 4500 systems were sold in over 30 countries.

task:
Development of a campaign which changes the somber brand into an emotional and congenial one, that acts as the reliable partner of every pharmacist.

creation:
A radiant close-to people employee-campaign, who is focused on the exposed position of the enterprise. At the same time, the campaigns allows a view behind the curtain. The different quality characteristics are become visible to the clients by using a question-
answer method.

Created at 19:13 advertising agency Inc.