– conception. research. copies. layout. art direction –
Kelheim in Bavaria
Obacht! is a particular city magazine including a detachable event calendar and poster. Obacht! is a typical Bavarian expression and connotes something like “Attention!“ / “Beware!“.
The fanfold invites the reader to playful reading instead of “fast browsing through“ content. It also allows to publish of enlarged photo series.
The magazine contains different columns, which point out the strength and problems of the town in an ironic way regarding the columns with naming and content. Thereby playing with the negative attitude of the citizens of Kelheim in an eye-catching way.