– layout. Art Direction. CI –
Gräfe und Unzer (GU) is the leading German publishing house for advice booklets. Their products convey reliability, seriosity and are closely oriented to the clients‘ desires while sensing the trend issues.
Helping GU to create a more emotional, congenial and modern but still trustworthy brand.
Refresh the GU-logo, create the design guidelines of the new image campaign. Adopt layout of selected advertising materials. Art direction of the shooting for the new campaign, in collaboration with CD Jutta Steinberger. Overhaul the “GU-Gütesiegels“.
Created at 19:13 advertising agency Inc.