– concept. creation –
The “BMW Markenschaufenster“ is the German show-room of BMW where the brand BMW comes alive. Therefore semin-annual exhibitions are created in the show-rooms Munich and Berlin.
Strategy and realisation of two exhibitions on the topics “dtm“ (an European racing league) and “electromobility“ at 19:13 advertising agency Inc.. Generating of ideas and their implementation and into exhibits with a strong visual identity.
Ideas on how to transmit various different facts to visitors.